BofA reinstates ‘miscast’ Zeta Global with a Buy

As previously reported, BofA reinstated coverage of Zeta Global (ZETA) with a Buy rating and $24 price target Investors have “miscast – and mispriced” Zeta as a cyclical digital advertising company, but the firm thinks the fundamentals point to a high-growth cash generating platform with durable advantages, driven by Zeta’s ability to consistently capture share of digital marketing and advertising budgets, the analyst tells investors.