Blackbaud, Constant Contact announce initial release of strategic integration

Blackbaud (BLKB) and Constant Contact announced the initial release of a strategic integration to transform digital engagement across the social impact sector. This collaboration will embed Constant Contact’s powerful AI-driven digital marketing platform within Blackbaud Raiser’s Edge NXT. Connecting these platforms empowers social impact customers to reach and engage supporters more effectively using leading email, SMS, social media and other digital marketing functions, all through an embedded experience in Raiser’s Edge NXT.