Birks Group reports holiday sales up 11.8%, comparable sales up 2.5%

Birks Group (BGI) reported its sales results for the eight-week interim sales period ended December 27, 2025, resulting in an increase of 11.8% in net sales as compared to the corresponding period in FY25. Comparable store sales for the FY26 holiday period increased by 2.5% as compared to the corresponding period in FY25. The 11.8% increase in net sales for the FY26 holiday period, as compared to the corresponding period in FY25, is attributable in part to the acquisition of the European Boutique luxury timepieces and jewelry stores as well as an increase in sales of branded timepieces and Birks branded jewelry, both in retail and in e-commerce. The 2.5% increase in comparable store sales in the FY26 holiday period versus the comparable period in FY25 was also attributable to the performance of branded timepieces and Birks branded jewelry. Niccolo Rossi di Montelera, executive chairman of the board and interim CEO of Birks Group, commented: “Our teams have delivered good sales results this holiday period as compared to the corresponding period last year, due in part to the acquisition of the European Boutique stores but also due to our strong retail and e-commerce performances. We are focused on building on this momentum and on delivering excellence in customer service. I would like to sincerely thank all our employees for their continued hard work and dedication.”