Birks Group reports FY25 holiday period sales up 4% vs. last year

Birks Group (BGI) reported its sales results for the 8 week interim sales period ended December 28th, 2024, or the FY2025 Holiday Period, resulting in an increase of 4.0% in net sales as compared to the comparable period in FY2024. Comparable store sales for the FY2025 Holiday Period increased by 1.3% as compared to the corresponding period in FY2024. The 4.0% increase in net sales for the FY2025 Holiday Period, as compared to the corresponding period in FY2024, was driven primarily by a strong sales performance in the retail sector where third-party branded watches outperformed the sales during the comparable period in FY2024, and by strong performance in e-commerce. The 1.3% increase in comparable store sales in the FY2025 Holiday Period versus the comparable period in FY2024, was also mainly attributable to the performance of branded watches.