Birkenstock to acquire long-standing distributor Birkenstock Australia

Birkenstock (BIRK) Holding announced it has signed a definitive agreement for the acquisition of its long-standing distributor Birkenstock Australia Pty. Ltd. The acquisition will be carried out via Birkenstock International Asia GmbH, a 100%-owned subsidiary of Birkenstock, and will safeguard continuity for all contracts, assets and employees. Since the early 1990s, the family-owned business has grown into the current company, Birkenstock Australia, with around 60 employees and an annual revenue of A$88.6M Birkenstock Australia has its headquarters in Melbourne. The company operates two owned stores in Melbourne, a monobrand partner store in Sydney, and an online shop. Additionally, it maintains a distribution network of over 300 B2B partners. The acquisition aims to ensure a seamless handover process and effective knowledge transfer, enabling a smooth ownership transition while protecting key business relationships and minimizing operational risks. Marcel Goerke, co-founder of Birkenstock Australia will support the transition as Managing Director of Birkenstock Australia; he will report to Klaus Baumann, Chief Sales Officer of the Birkenstock Group. The transaction is expected to close by the end of October 2025.