The Ringer’s Bill Simmons said on his podcast: “In the last few days there’s been some I think legitimate buzz about Jeff Bezos buying the Celtics, and I think it’s real. I think he’s gonna be one of the suitors. Which got me thinking, why would Jeff Bezos, when he’s looking at the Celtics, what is he seeing? What does he want? I think the only way it makes sense – I mean, granted, he has a gajillion dollars – but it’s one of the crown-jewel franchises, right? That’s why you get it. To him it’d be no different than if he bought this famous, gigantic, $300 million yacht. But I think it’s real that he’s potentially in the mix for this.” Simmons also said the NBA wants the Celtics to sell for $6B, as that is their target fee for expansion teams, adding: “It’s a crazy price, but they’re probably gonna get it.” Publicly traded owners of sports franchises include the Liberty Braves Group (BATRA), MSG Sports (MSGS) and Manchester United (MANU).
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