Morgan Stanley analyst Yang Liu upgraded Bilibili (BILI) to Overweight from Equal Weight with a price target of $31, up from $25. The firm sees “emerging value” in the shares with better game pipeline visibility for Bilibili. The company has AI adoption tailwinds and a more attractive valuation after the recent share pullback, the analyst tells investors in a research note. Morgan Stanley believes Bilibili’s game business will enter new upcycle in the second half of 2026 backed by three new products.
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