BigCommerce says Graham & Brown boosts operational efficiency on BigCommerce

BigCommerce (BIGC) announced that Graham & Brown has achieved measurable improvements in customer experience, revenue growth, operational efficiency and digital maturity since launching its B2B ecommerce site on BigCommerce. In an industry traditionally driven by human touchpoints and manual processes, Graham & Brown recognised a fundamental shift in buyer expectations to increasingly demand the convenience and efficiency of digital self-service. Working with BigCommerce, Graham & Brown built a B2B ecommerce site to improve the buyer experience and its own business operations.This transformation moved quickly from concept to delivery. Within just 12 weeks, Graham & Brown launched a fully functioning B2B ecommerce site in January 2025. Adoption was rapid with 90% of key accounts having embraced the new digital channel, in the first few months, underlying the demand for a more efficient, customer-centric buying experience.