Beyond to change name to Bed Bath & Beyond, reclaim BBBY ticker

Beyond (BYON), Inc. announced that it “will change its corporate name to Bed Bath & Beyond, Inc.” and its common stock “will begin trading under the ticker symbol BBBY on the New York Stock Exchange effective August 29, 2025.” The company will continue to trade with the ticker symbol “BYON” until the close of market on August 28. Executive chairman Marcus Lemonis said, “Our name change is highlighting one of the most valuable pieces of intellectual property that investors and consumers know today and does not change our intense focus on growing revenue, achieving profitability in the near term, and monetizing valuable blockchain assets.” The company also noted it plans to “convert additional Kirkland’s locations into small to midsize format Bed Bath & Beyond and buybuy BABY stores” over the next 24 months.