Better Choice announces expansion plans into veterinary medicine in 2025

Better Choice Company announced expansion plans into veterinary medicine in 2025 following the closing of the SRx Health acquisition. The new initiative, Better Pet Rx, will focus on providing care for your pets with love. “By leveraging the expertise of SRx Health’s management team, their pre-existing relationships with pharma, and their robust infrastructure, Better Choice can complement its Halo portfolio of premium and super-premium pet food products by expanding into veterinary medicine. Animal pharmaceuticals is a key area of growth within the pet care industry and will support Halo’s sustained momentum forward,” said Michael Young, Chairman of the Board. “This initiative aligns with our long-term vision of creating a leading global health and wellness company that provides products and solutions for families to make better choices for both human and pet members.”