Best Buy (BBY) and IKEA U.S. have partnered to pilot new in-store planning and shopping experiences. This marks the first time IKEA products and services will be accessible through another U.S. retailer. The new in-store collaboration will launch in 10 stores throughout Florida and Texas this fall, featuring 1,000-square-foot IKEA footprints that showcase kitchen and laundry room settings. Customers can receive support from IKEA co-workers and Best Buy associates in these spaces.
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