Bed Bath & Beyond to expand Elfa International as global growth platform

Bed Bath & Beyond announced plans to significantly expand Elfa as a core growth platform within its Home Services Pillar, alongside the signing of definitive agreements that include The Container Store and Closet Works. As part of this next phase, Anders Rothstein, who has led the Elfa business for approximately a decade, will be named Global Chief Executive Officer of Elfa International AB and will oversee all worldwide operations with expanded authority to drive the brand’s growth. For the past decade, Anders has led the Elfa business with a strong foundation in product and operations. “We see Elfa as one of the most important growth engines to be included within our Home Services platform,” said Marcus Lemonis, Executive Chairman and CEO of Bed Bath & Beyond, Inc. “With Anders continuing to lead the business in this expanded role, we believe we will have the opportunity to grow this brand well beyond its historical constraints and fully realize its global potential.” Bed Bath & Beyond expects to provide additional updates on Elfa’s expansion strategy and broader platform development as integration progresses following the consummation of the merger.