Bed Bath & Beyond purchases Kirkland’s Home trade name, assets for $10M

Bed Bath & Beyond announced the $10M purchase of the Kirkland’s Home trade name and related brand assets from The Brand House Collective, Inc. The move accelerates the companies’ national store conversion strategy, converting Kirkland’s Home locations into Bed Bath & Beyond stores to drive a larger national footprint, greater operating efficiencies, and underscoring our conviction in the power of omni-channel. The companies will expand Kirkland’s Home into the wholesale market, extending the brand’s nearly 60-year legacy in seasonal home decor and furnishings to independent retailers nationwide and creating a new, recurring revenue stream. Bed Bath & Beyond, Inc. will continue to receive the same collaboration fee as in the existing arrangement, now broadened to include revenue from the wholesale channel.