Bed Bath & Beyond, Bitl announce strategic partnership

Bed Bath & Beyond and Bilt announced a strategic partnership to create a “more connected, rewarding, and seamless experience” for customers across the Bed Bath & Beyond portfolio, including Bed Bath & Beyond, The Container Store, Kirkland’s, Overstock, and buybuy BABY. Together, the companies will bring Bilt’s customer identity, loyalty, and engagement platform into Bed Bath & Beyond’s growing “Everything Home” ecosystem. “The partnership reflects a shared belief that the future of retail isn’t built around isolated transactions or single-brand loyalty programs, but around durable relationships that evolve as customers’ lives change,” the company said.