Bayer (BAYRY) has warned that Europe may need to pay higher drug prices to remain an attractive market for innovative medicines, arguing the long-standing model, where U.S. patients effectively subsidize global pharmaceutical R&D, is becoming unsustainable, The Financial Times’ Florian Muller and Aanu Adeoya report. Stefan Oelrich, head of Bayer’s pharmaceuticals division, said a rebalancing of global pricing is needed amid growing pressure from industry and Washington. “The American government has made it clear it does not see why the U.S. should finance global R&D alone,” he said, adding that Europe would “have to reorient” towards higher price levels over time.
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