Bath & Body Works debuts Disney princess collection

Bath & Body Works (BBWI) and Disney (DIS) are back with a new collection launching in stores and online in the U.S. and Canada on Feb. 13, 2026. The international rollout will begin in mid-March and is expected to reach more than 40 markets by the end of the year. “It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, chief marketing officer at Bath & Body Works. “At Bath & Body Works, we believe everyone deserves to feel good and this collection invites consumers to step into the spirit of each Disney Princess through fragrance-celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life.”