Banzai, Creighton University discuss AI, business marketing

Today’s Marketplace announces a featured interview with Joe Davy, Founder and CEO of Banzai (BNZI), and Tim McMahon, PhD, Associate Professor of Practice Marketing and Management at Creighton University’s Heider College of Business. Banzai’s Joe Davy said, “You do see a lot of smaller businesses trying to get new capabilities and access to the kinds of resources they never could before, that’s true. Then you also have larger companies that have many of the same challenges, but on a much larger scale. They are all trying to be more efficient in their workflows and marketing efforts, while at the same time being more accurate in their data analytics. Generative AI is helping them do just that.” Davy added, “AI is transforming the $400 billion marketing technology market at an unprecedented pace. Every company in the world will be impacted by this change. Dr. McMahon brings an incredible depth of experience to this transformation through his professional and academic work.”