BMO unveiled Blue Rewards, a transformation of the AIR MILES program, designed to deliver a rewarding, seamless and personalized loyalty experience for all Canadians. Launching in summer 2026, the AIR MILES program will transition to Blue Rewards, which will continue to be run by a subsidiary of BMO, and will offer greater flexibility, enriched benefits, expanded partnerships, and a new streamlined digital experience empowering millions of members with innovative ways to earn, redeem, and make real financial progress.
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