As previously reported, Baird analyst David Koning initiated coverage of Affirm (AFRM) with a Neutral rating and $55 price target While the firm likes the growth potential, noting that BNPL is only about 1% penetrated within U.S. electronic payments, it also acknowledges macro risks of Affirm’s credit products, given its low-to-middle income borrowers, some discretionary spending and the potential for delinquencies and bad debt expense.
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