Baird downgraded WillScot (WSC) to Neutral from Outperform with a price target of $23, up from $22. The firm says the company’s rental rate and revenue growth remain “sluggish.” Baird’s quarterly survey of National Portable Storage Association members suggests a more balanced setup for WillScot into its initial 2026 guidance, the analyst tells investors in a research note. While the company’s 2026 estimates have continued to fall, the survey suggests WillScot’s “tone likely remains subdued,” adds the firm.
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