Avery Dennison investing $75M in Wiliot to scale physical AI

Avery Dennison (AVY) announced a $75M minority investment in Wiliot, a company dealing in Physical AI for supply chains. As part of this deepened relationship, which builds on Avery Dennison’s experience in enabling digital identities for physical items, the company will serve as the preferred inlay design, manufacturing and commercial partner for Wiliot. The two companies will strengthen and expand their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across industries including retail, logistics and food. Avery Dennison will receive a seat on the Board of Directors for Wiliot with the investment, in addition to its existing Board Observer position.