Auddia (AUUD) announced it recently launched both Apple (AAPL) CarPlay and Android Auto interfaces for its faidr mobile application. These interfaces allow consumers to mirror their smartphone entertainment options on the screen of their vehicle’s infotainment system. In addition to providing access to Apple CarPlay and Android Auto, Auddia plans to pursue direct integrations into vehicle infotainment systems to access consumers in vehicles not planning to support smartphone mirroring technologies. As part of its growth strategy, in addition to expanding reach within the automotive environment, where the majority of AM/FM content is consumed, the Company plans to expand listening options to smart speakers, desktop, home entertainment systems, and other platforms where consumers demonstrate their desire to listen to audio.
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