Jefferies analyst Thomas Chong initiated coverage of Atour Lifestyle (ATAT) with a Buy rating and $48 price target The firm believes the company’s Planet Deep Sleep Solutions brand is well received with gross merchandise volume expected to increase by 60% year-over-year in 2025. Atour is seeing solid demand from its Deep Sleep Memory Foam Pillow and Deep Sleep Thermo-Regulating Comforter, the analyst tells investors in a research note.
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