Asustek Computer announces ‘Always Incredible’ launch event

ASUS announced its upcoming Always Incredible virtual launch event for CES 2026. Streaming globally on January 6, 2026, at 09:00 a.m. PST, 12:00 p.m. EST via a dedicated ASUS event site, the showcase will reveal how ASUS’s Ubiquitous AI. Incredible Possibilities vision is shaping the technology landscape and driving AI transformation. ASUS is committed to deeply integrating AI into everyday life, delivering intelligent computing solutions that enhance productivity, creativity, and convenience. The event will unveil a comprehensive portfolio of AI-driven products. With a relentless focus on real-world impact, ASUS will introduce a lineup that goes far beyond hardware specs. This year’s offerings demonstrate how AI can truly enrich the way we work, create, and live – whether by providing the ultimate productivity partner in the office, unlocking creative freedom on the go, or making everyday interactions smarter and more personal at home. From the newest Copilot+ PC and versatile mini PCs to innovative compact devices and collaborations with leading brands, ASUS is building an ecosystem where AI adapts to the needs of its users. ASUS AI spans a wide range of platforms and products – from powerful desktop PCs and sleek, portable laptops to compact, on-the-go AI devices. ASUS continuously advances technology, dedicated to delivering inspiring AI innovations that bring ubiquitous and seamless intelligent experiences to people’s everyday lives. The showcase will spotlight three key AI scenarios where ASUS leads innovation: Workspace AI: Intelligent solutions that enhance productivity and security by seamlessly integrating cloud and on-premises AI capabilities, enabling smarter and more efficient workflows. Creator AI: Advanced AI-driven tools and technologies that unlock new levels of creativity, empowering users to bring their ideas to life in innovative ways. Everyday AI: Smart devices and experiences designed to improve convenience, connectivity, and mobility, making daily interactions more intuitive and personalized.