Asure Software upgraded to Buy from Hold at Lake Street

Lake Street upgraded Asure Software (ASUR) to Buy from Hold with a price target of $13, up from $9. Yesterday’s Bloomberg article regarding Paychex (PAYX) potentially acquiring Paycor HCM (PYCR) prompted the firm to revisit its valuation for Asure, notes the analyst, who argues that the backdrop for U.S. employment remains stable and believes the company’s “conservative” 2025 guidance leaves it “teed up to meet or exceed estimates.”