Asset Entities acquires MSTR True Northin de minimis cash transaction

Strive announces a strategic acquisition of MSTR True North in a de minimis cash transaction. True North is cash flow positive and the transaction synergies are expected to allow enhanced platform expansion without additional cost. This move cements Strive’s position at the forefront of Bitcoin advocacy in the new frontier of Digital Capital and Digital Credit. As part of the acquisition, Strive has appointed True North founder Jeff Walton as CEO of True North and Chief Risk Officer of Strive. True North member Ben Werkman will continue to serve on Strive’s board of directors. This transaction also marks a new expansionary era for the True North media platform, including its Investment Grade Bitcoin podcast and Bitcoin treasury thought leaders, by allowing True North to leverage distribution channels previously built by Asset Entities (ASST).