Articore Group completes acquisition of Frankly Wearing

Articore completed the acquisition of Frankly Wearing, an India-based print-on-demand creator marketplace. The company said, “The deal gives one of the world’s fastest-growing creator economies access to Articore’s proven global infrastructure and scale, in a print-on-demand market valued at over $1B. Every day, more than 10,000 new designs are uploaded to Redbubble and TeePublic by independent artists from more than 100 countries. Print-on-demand removes the biggest barrier for creators: upfront costs associated with manufacture and fulfilment. A creator with a few hundred followers can run a merchandise store just as easily as one with over five million. More than 250 million products have shipped from the Redbubble and TeePublic marketplaces, generating $3.2B in cumulative revenue. Together, Redbubble and TeePublic are home to more than three million creators and 75 million unique designs. Frankly Wearing delivers consistent, high double-digit growth and is cash flow positive. The acquisition also gives Articore an immediate engineering presence in India. It is the first step towards building a Global Capability Centre intended to accelerate the company’s technology roadmap and drive down operating costs in the long term.”