Arizona AG sues PDD’s Temu for misleading customers

Arizona Attorney General Kris Mayes announced the filing of a lawsuit against PDD‘s Temu, the Chinese online shopping platform, for violations of the Arizona Consumer Fraud Act, including unlawful data collection, violations of customers’ privacy, and counterfeiting. “We allege that Temu has repeatedly and willfully violated the Arizona Consumer Fraud Act and put the privacy of Arizonans, including minors, at extreme risk,” said Attorney General Mayes. “Arizonans should be aware that behind Temu’s low prices and shiny advertising, there is real danger. The Temu app can infect users’ devices with malware to steal their private data while carefully hiding its tracks.” The complaint, filed yesterday in Maricopa County Superior Court, alleges that Temu deceives customers in multiple ways after luring them in with hard-to-beat prices. In addition to the alleged privacy violations, the complaint also alleges that Temu has engaged in deceptive and unfair trade practices in the offer and sale of products and in the resolution of consumer complaints. “I will not stand by while a Chinese company vacuums up reams of sensitive data from Arizonans’ phones and profits from deception and abuse,” said Attorney General Mayes. “We are taking Temu to court to stop these practices, protect Arizonans’ privacy, and hold Temu fully accountable under Arizona law.”