Arena Group drives audience engagement with EX.CO

EX.CO announced results from a recent case study of its partnership with media giant The Arena Group. The collaboration has driven 115% higher gross RPMs for video on average and a 27% increase in user dwell time across their network of sites, which include Men’s Journal and Parade, within a six-month time period. “Our commitment to implementing the most innovative solutions to drive unprecedented business results extends beyond today’s successes, as we continue to strive to create more meaningful video experiences that captivate and resonate with our audiences,” said Jason White, chief product and technology officer at The Arena Group. “Our multi-layered partnership with EX.CO has allowed us to deliver more contextually relevant video content and cultivate stronger relationships with our audiences overall, and we’re thrilled with the results.”