Arena Group acquires ShopHQ from IV Media

The Arena Group (AREN) Holdings has acquired the intellectual property of ShopHQ from IV Media. “With the acquisition of ShopHQ, a former $500 million plus revenue company, through the utilization of ShopHQ’s powerful first party customer data and Arena’s reach to millions of engaged readers daily, we aim to synergize and monetize commerce and content across our digital platforms,” said Paul Edmondson, Chief Executive Officer of The Arena Group. “The vision is to create pools of first party data sets allowing our advertisers to reach specific, targeted audiences leading to an increased value of our programmatic inventory. We believe this acquisition allows us to not only to increase our active engagement with Arena’s readers and bring them the products they are asking for but also increase the value and conversion rates for our advertisers. We believe the bridge we’re building between data, brands and users has enormous potential.”