UBS raised the firm’s price target on AppLovin (APP) to $740 from $686 and keeps a Buy rating on the shares. Better-than-expected Q4 revenue and a strong 1Q26 outlook are being driven by two durable vectors: accelerating gaming ad budgets and growing non-endemic spend, even with limited advertiser access, the analyst tells investors in a research note. Continued improvements in AppLovin’s ad recommendation engine and strong return on ad spend support a stronger-for-longer growth profile with expanding adjusted EBITDA margins, the firm adds.
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