UBS keeps a Neutral rating and $280 price target on Apple (AAPL) ahead of its earnings. The firm says the company is expected to see “solid demand” for the iPhone 17 series and also cites its checks that suggest a slight pull-in in the December quarter ahead of rising memory costs that should drive December quarter iPhone unit sell-in up about 12%-13% to 84.5M – 85.0M units, the analyst tells investors in a research note. While aspects of the iPhone 17 technical specs supported solid demand initially at launch, the risk of higher memory costs likely led to slightly higher production and sell-through than expected late in the quarter, leading to upside, the firm added.
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