Apple’s (AAPL) services business continues to be a major profit engine, delivering record results in 2025 and entering 2026 with a focus on innovation, privacy, and customer experience, The Hollywood Reporter’s Alex Weprin reports. According to services chief Eddy Cue, key metrics highlight its scale and impact, including more than 850M weekly App Store users, $550B earned by developers since 2008, and Apple Pay driving over $100B in incremental merchant sales while reducing fraud by more than $1B.
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