As Apple (AAPL) prepares to unveil its highly anticipated iPhone 17 series in the fall of 2025, market research firm Counterpoint Research has raised concerns that Apple may pass on some of the increased costs due to tariffs to consumers, resulting in a higher retail price for the new iPhone models, DigiTimes’ Ming-Shan Hsieh and Sherri Wang report. This price hike could potentially affect overall demand in the market, the report says.
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