Citi says Apple (AAPL) held its WWDC with a major revamp of its software designs across Apple platforms, new operating systems, and Apple Intelligence updates. The firm likes the new and more unified “liquid glass” design across all platforms, the continued improvement on Vision Pro, the more “Mac-like” iPad operating system and more iPhone apps on Mac for continuity, and how Apple Intelligence is deeply integrated in apps across Apple devices. However, the firm acknowledges that investors focus is on the previously delayed personalized Siri update to 2026. Citi keeps a Buy rating on Apple shares with a $240 price target saying the WWDC sets the stock up well for 2026.
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