Apple unveils iPhone 17 Pro starting at $1,099, 17 Pro Max starting at $1,199

Apple (AAPL) introduced iPhone 17 Pro and iPhone 17 Pro Max “with a striking new design that delivers a dramatic leap in performance,” the company said. Both models feature A19 Pro, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence. Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody, iPhone 17 Pro and iPhone 17 Pro Max “deliver Apple’s best-ever performance and an enormous leap in battery life.” Three 48MP Fusion cameras – Main, Ultra Wide, and an all-new Telephoto – offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x, and the innovative 18MP Center Stage front camera takes selfies to the next level. Both models feature the Ceramic Shield 2 front cover with 3x better scratch resistance, and for the first time, Ceramic Shield protects the back of iPhone. iPhone 17 Pro and iPhone 17 Pro Max are available in three new finishes – deep blue, cosmic orange, and silver. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19. On the back, the plateau creates additional space for internal components – making room for a larger battery. The new internal architecture features an Apple-designed vapor chamber to enhance heat dissipation and performance. Available in 6.3-inch and 6.9-inch sizes, the Super Retina XDR display is protected by Ceramic Shield 2, tougher than any smartphone glass or glass-ceramic, with a new Apple-designed coating for 3x better scratch resistance and improved anti-reflection to reduce glare. The iPhone 17 lineup also introduces N1, a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. In addition to powering the latest generation of wireless technologies, N1 improves the overall performance and reliability of features like Personal Hotspot and AirDrop. eSIM-only models of iPhone 17 Pro and iPhone 17 Pro Max will be available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. TheiPhone 17 Pro will be available in double the entry storage, 256GB, as well as 512GB and 1TB. iPhone 17 Pro Max will be available in 256GB, 512GB, 1TB, and for the first time, 2TB storage capacities. Available in cosmic orange, deep blue, and silver, iPhone 17 Pro starts at $1,099 or $45.79 per month, and iPhone 17 Pro Max starts at $1,199 or $49.95 per month. iOS 26 will be available as a free software update on Monday, September 15.