JPMorgan views Apple’s (AAPL) fall product launch event as largely in line with expectations. The “modest upsides” related to favorable pricing for the iPhone 17 were balanced by “downside to the bull-case” from the iPhone Air on its premium pricing, the analyst tells investors in a research note. JPMorgan believes the event marked limited surprises across AirPods, Watches, and iPhones. For investors hoping for a larger volume cycle driven by the significant redesign in launching the thinnest iPhone ever, the bull case on Apple shares will moderate, the analyst tells investors in a research note. The firm keeps an Overweight rating on Apple, viewing the event yesterday as a “mixed bag.”
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