Apple needs M&A to play ‘catch up’ in AI, Bloomberg’s Gurman says

Apple (AAPL) has taken a conservative approach to M&A, which may need to change to catch up in AI by acquiring a startup like Perplexity, Cohere, Sierra AI, or Mistral, Bloomberg’s Mark Gurman argues. Gurman says OpenAI and Anthropic, two leading AI developers, are “not likely” acquisition targets for Apple. Gurman previously wrote that Apple executives had internal conversations about potentially bidding for Perplexity AI in order to gain more AI talent and technology.