Apple Music’s (AAPL) singular focus on music and refusal to offer a free tier may be dimming its prospects with the next generation of music consumers, ones who can’t afford pricey streaming subscriptions, Ashley Carman of Bloomberg reports. When looking at growth in 2024, Apple and Amazon Music (AMZN) combined only added 6M subscribers while Spotify (SPOT) added 27M paying subscribers, Bloomberg adds, citing Midia Research. Midia believes this wide gap is due to Apple’s lack of a free tier, since it is missing a funnel to adoption.
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