In 2025, global smartphone shipments increased by 2% year-over-year, with Apple (AAPL) leading the market with a 20% share supported by demand in mid-sized markets and strong iPhone 17 sales, Reuters reports, citing Counterpoint Research. Samsung (SSNLF) held second place with a 19% share and Xiaomi (XIACY) was third place with a 13% share.
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