Apple (AAPL) has agreed to pay $250M to settle a U.S. false advertising lawsuit over its delayed AI-enhanced Siri features promoted during 2024 iPhone launches, resolving claims from iPhone 15 and 16 buyers without admitting wrongdoing ahead of an expected AI-focused product reveal, The Financial Times’ Michael Acton reports. The lawsuit claimed that in 2024 Apple “promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years” as it looked to drive more iPhone sales.
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