Apple considers theatrical distribution unit amid ‘F1’ bet, WSJ reports

Apple (AAPL) agreed to spend roughly $250M on Brad Pitt movie “F1”, one of its biggest entertainment bets since it entered into Hollywood in 2019, as executives seek hits but only want to produce content reflecting high-end, aspirational qualities, the Wall Street Journal’s Ben Fritz and Joe Flint report, citing people familiar with the matter. Warner Bros. (WBD) is distributing “F1” for the tech giant, getting a percentage of the box-office revenue and Apple has discussed starting their own theatrical distribution division, according to the report.