Anheuser-Busch to acquire majority stake in BeatBox for up to $490M

Anheuser-Busch announced plans to acquire a majority stake in BeatBox, a player in the ready-to-drink beverage category that is known for its “Party Punch” flavors. Brendan Whitworth, CEO, Anheuser-Busch said: “We could not be more excited to welcome BeatBox, one of the fastest-growing RTD brands in the industry, to our portfolio. I have spent the past year getting to know Justin and the team at BeatBox, and I’m confident that their entrepreneurial spirit, their commitment to consistent innovation, and their ability to connect with their consumers will be a strong complement to our existing team and capabilities. We have a proven playbook for building winning brands, and I look forward to partnering with BeatBox and embarking on their next chapter of dynamic growth together.” Anheuser-Busch is acquiring 85% of BeatBox for a purchase price of up to approximately $490M with a path to 100% ownership after five years based on a predetermined pricing formula. This transaction is subject to regulatory approval and customary closing conditions, and it is expected to close in the first quarter of 2026.