Amplitude upgraded to Buy from Neutral at UBS

UBS analyst Taylor McGinnis upgraded Amplitude (AMPL) to Buy from Neutral with a $13 price target Amid cautious sentiment toward application software, Amplitude offers a differentiated setup with a credible path to 20%+ revenue growth in FY26, supported by easing optimization pressures, expanding product adoption, and favorable pricing and AI trends, the analyst tells investors in a research note. While OpenAI’s Statsig acquisition presents a potential competitive risk, customer feedback indicates the impact should be limited, UBS says.