Amplitude (AMPL) announced a preferred partnership with Twilio Segment (TWLO) to help businesses unify customer data, uncover insights, and deliver personalized digital experiences. The agreement includes a co-selling program and deeper integration between their platforms. Amplitude will recommend Twilio Segment as the optimal CDP, and Twilio will recommend Amplitude as the digital analytics platform of choice. New ready-made dashboards connecting Amplitude into Twilio Segment’s CDP are now available.
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