Amplitude introduces Amplitude AI Assistant

Amplitude (AMPL) introduced Amplitude AI Assistant, an embedded support agent. When users get stuck, AI Assistant guides them on what to do next, or even takes action for them-with context-aware responses and step-by-step walkthroughs that feel as if an expert were sitting beside them, so users get support without ever leaving the product. While most AI chatbots are built to resolve support tickets and answer simple questions, they sit in a separate CX system that only sees what users type in the moment-not what they did before, during, or after the conversation. That’s why Amplitude AI Assistant is built on the Amplitude AI Analytics Platform, connecting every chat to real user behavior, product journeys, and in-product guides. Users get help instantly, while product teams see where people get stuck, which fixes work, and how any change impacts activation, conversion, and retention.