Amplitude enters collaboration agreement with AWS

Amplitude (AMPL) has signed a strategic collaboration agreement with Amazon Web Services (AMZN). This will expand opportunities to jointly build solutions that help organizations improve customer experiences-from optimizing digital shopping journeys, to improving user onboarding and boosting viewer engagement. The company said, “Organizations are overwhelmed with data, yet they still don’t understand their customers. Amplitude tackles this challenge by providing companies with deep insights into user behavior, enabling data-driven decisions through powerful capabilities like Analytics, Session Replay, Feature Experimentation, Web Experimentation, Guides and Surveys, and more. And now, Amplitude combines advanced digital analytics with AWS’ scale and infrastructure to help more organizations globally in retail, financial services, media & entertainment, gaming, and a range of other industries fully unlock the value of their customer data.”