American Rebel (AREB) Light Beer, a division of American Rebel, officially rolled out in Indiana four weeks ago with Zink Distributing, “delivering the brand’s most successful launch to date,” the company said. In just under a month, American Rebel has achieved 10% market penetration in the Off-Premise channel. “Zink Distributing didn’t just launch American Rebel-they lit a fire across Indiana,” said Todd Porter, President of American Rebel Beverage. “Their team executed with precision, passion, and a deep understanding of what it means to serve a patriotic crowd. This is the kind of launch that builds legends.”
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