American Honda reports total January sales up 1.9% y/y to 98,594 units

American Honda (HMC) sales totaled 98,594 units in the first month of the year, up 1.9% YoY, despite the severe winter weather in the latter half of the month impacting strong Honda and Acura markets in the Northeast and Southeast United States. The Honda and Acura brands continue to benefit from strong sales across light truck and passenger car models, along with Honda hybrid-electric vehicles. Honda brand January sales totaled 89,575 units, driven by strong sales of light trucks and passenger cars. Acura brand sales totaled 9,019 units in January, up 3.8% from January 2025, driven by strong SUV sales, up 5% year over year.