American Express, NBA announce multiyear partnership extension

American Express (AXP) and the NBA announced a multiyear renewal of their longstanding partnership, which also spans the Women’s National Basketball Association, NBA G League, USA Basketball and NBA Take-Two Media. “Our longtime partnership with the NBA is rooted in a shared commitment to deliver exceptional experiences and access for our customers and fans, in-person and through digital platforms. This next chapter builds on that foundation,” said Bess Spaeth, executive VP, Global Brand Management and Experiences, American Express. “We continue to innovate across our global sports partnerships to deliver even more value and experiences – whether you’re at a live event or watching from home – and are excited to keep raising the bar with the NBA for many seasons to come.”